I know the pressure you’re under. I know the challenges you face. I know that you’re under resourced. I know how crazy it can get. I know how lonely it can be. I know how passionate you are. I know you’re wearing many hats. I know about the constant interruptions. I know all this because…

I am a school marketer too.

Nice to meet you!

Hello, my name is Bianca Coleborn and I’m so glad you’re here. After starting my career in politics and corporate PR and marketing, I made the shift to school marketing in 2010 and it appears to have stuck.

After well over a decade of working in schools, I still love what I do - but I also know how challenging it can be working in school marketing. I started School Marketing Manifesto to help others who’ve experience the same challenges I have.

You might know me from the Queensland’s Best Kept Secret video that I cooked up for Concordia in 2020. Or maybe you know me from speaking at Educate Plus conferences.

You might not know me at all, in which case, read on and let’s get to know each other a little better…

MISSION

To make life easier for school marketers.

It’s pretty simple, really. I know the pressure you’re under and want to make it easier for you to get the job done without experiencing overwhelm, stress or burnout.

  • "The evolution of Strategic Marketing Manifesto from its practical yet so valuable templates and tutorials into a School Marketing specific retreat is something I have been so grateful to be a part of. Founder, Bianca Coleborn is one of those people who sees the value in sharing best practice and that's exactly what she has delivered."

    Samara Dever, Director of Marketing & Enrolments

  • "Bianca is an incredible presenter and is a true artist when it comes to presenting, enhanced even further with her deep understanding of marketing the education sector. I have attended many conferences over time across various sectors and this was by far the best. Thank you Bianca for sharing your knowledge and being a passionate marketer."

    Kylea Wilson, Director of College Development

  • “One of the most productive business retreats I've attended and the location was outstanding. It was a wonderful mix of speakers, planning workshops and breakout sessions to collaborate with other like-minded school marketers. Well done Bianca - I am so glad I could be a part of your inaugural event. You are amazing!”

    Julie Scott, Marketing Manager

Experience

I understand exactly what it’s like working in schools because I’m just like you - a busy school marketer who loves what I do. Here’s a quick overview of my experience working in Queensland independent schools.

  • Director of Marketing since January 2023. I’m a member of the Senior Leadership Team and lead a small but mighty team including Marketing Coordinator, Enrolments Coordinator and Receptionist.

  • Director of Marketing and Enrolments, 2017 to 2022. In this role I released the internationally award winning Queensland’s Best Kept Secret video which sent enrolments skyrocketing.

  • International Business Manager, 2014-2016. In this role I looked after the FFPOS students and short term study tours. Travelled around Asia and Europe developing business relationships and recruiting students.

  • PR and Marketing Manager, 2010 to 2013. This is where I cut my teeth working in schools! It was a huge shock transitioning from the corporate sector, but I still love this exciting field of marketing to this day.

Want to know more about my professional experience and qualifications?

Check out my LinkedIn profile for a full overview of who I am, what I do and what I’ve achieved as a marketing professional. While you’re there, make sure you connect with me!