Igniting the spark within school marketers.

Creating the space for school marketers to come together, learn, grow, and take their school and career to the next level.

Schools are one of the most fulfilling, inspiring, and challenging environments to work in… that’s why we love what we do!

We’re here to help:

  • School Marketing Tools

    School Marketers

    We know firsthand the challenges you face in your role as a school marketer. From our bespoke membership to our annual Retreats to build your marketing plan, we can help you take back control.

  • School Marketing Expertise

    School Principals

    Nobody gives you a marketing manual when you become a School Principal. Access our free self-assessment tool receive an instant report on your marketing and enrolments health.

  • Business Managers

    Business Managers

    If you’re the type of Business Manager who values the importance of strategic marketing, then you’re in the right place. Find out how we can support the important work you do at your school.

Lifting our profession from the ground up

School marketing does not always get the credit it deserves. 

It’s a fast-paced, challenging, high-stakes role within a multimillion-dollar organisation.

But it’s often undervalued in the school environment.

If you feel like you’ve signed up for a huge job, with a too-small team, and a budget that doesn’t stretch as far as it needs to — you’re in the right place.

Choose your adventure

We’ll get your marketing plan sorted.

  • Do It Yourself

    Best option for experienced, motivated marketers who just need the right tools to get started. We’ll provide a strategic marketing plan template, data collection spreadsheet, and guide to build the plan at your own pace.

  • Done With You

    Join us for our annual Strategic School Marketing Retreat, where we’ll take two days to map out your annual marketing plan in a group setting. You’ll meet other school marketers who understand the unique challenges you face.

  • Done For You

    We come to you for a two-day site visit to build your school’s marketing plan for you. Includes meetings with key staff and leadership team as well as analysis of current and future enrolment data to develop your marketing strategy.

Your School Marketing Manifesto

With us, you can create a powerful marketing function to drive school growth, level up your career, and find the spark to enjoy the day-to-day.

We’re glad you’re here.

Explore the Options

Marketing your school shouldn’t make you want to throw your laptop out of the nearest window.

Right now, you might feel like you’re drowning more days than not. But with the right support, school marketing can be an exciting, fulfilling, and wonderful career for marketing professionals. 

To market your school like a pro, you don’t need:

  • A fancy inner-city marketing agency to do the heavy lifting for you.

  • To drive yourself to the brink of burnout.

  • A huge marketing team and a huge marketing budget.

Here’s what you do need: a strategic marketing plan, tools to remove the guesswork, and the support you need to execute with excellence.

That’s where we come in.

What People Are Saying

“Bianca delivered an outstanding customised workshop for our new team, skilfully blending expertise, engagement, and practical insights. Her tailored approach ensured every team member felt valued and empowered. Bianca's dynamic facilitation style fostered collaboration and clarity, leaving us inspired and equipped for success. Highly recommended for any team-building initiative!”

Susan Giacomelli

Director of Advancement
Our Lady of Mercy, Parramatta

“At Digistorm, we’ve been thrilled to support the School Marketing Manifesto since its inception. Bianca is an industry visionary who leaves attendees of her professional development sessions, presentations, or School Marketing Retreats filled with passion and practical, actionable insights they can implement at their schools the next day. Bianca is a true professional that fills a gap in our industry like no one else we've encountered."

Timo Nieuwoudt

Chief Marketing Officer
Digistorm

“The resources available through The Society are exceptional, and the collective wisdom of its members has helped me maintain perspective through the inevitable challenges and crises that come with school marketing. Most importantly, it’s reminded me that I’m not alone, and that this work, while demanding, is deeply rewarding. I’m grateful to Bianca and the community she’s created.”

Teya Jensen

Marketing Manager
St Augustine’s College, NSW

If you’re a school marketer looking to drive school growth, level up your career, and find the spark to enjoy the day-to-day, you’re in the right place.

Meet the team that’s here to guide you through the ups and downs of being a busy school marketer.

Meet the School Marketing Manifesto team…

Meet the team