Working in independent schools has taken me all over the world and provided an enormous amount of professional growth and fulfillment. But my career is vastly different to what my teenage self had envisioned.

If you do the avatar work, it will organically influence everything you do as a marketing professional moving forward - it will not only help you to find your ideal audience, but to ensure your marketing resonates deeply with them.

Onwards and upwards! After six wonderful years at Concordia Lutheran College, it’s time for me to move onto my next challenge.

If you really want to up your game as a school marketer and to get the biggest return on your time, effort and budget, then being strategic is the way to go.

Are you getting the metaphorical soil right at your school for enrolments to grow?

There’s no denying that schools are very different ecosystems to the corporate world. And with any unique ecosystem, there comes an array of weird and wonderful creatures who exist within it.

Here are some of the personalities I’ve encountered working in schools. Perhaps you have too?

When our families are happy, engaged and satisfied with the school, they are our biggest advocates. This, in turn, leads to more enrolments as the word spreads through conversations with family and friends.

But, sometimes, things go wrong and this leads to negative word of mouth which can be devastating to your school’s reputation and has a flow on effect on enrolments.

With school enrolment being one of the most important and emotional purchases parents will ever make, it makes sense that prospective parents are asking their friends and relatives for recommendations on which school to choose.

So, if there are opportunities to enhance the parent experience and foster happiness, satisfaction and respect from parents, then it makes sense that this should form a key part of your marketing strategy for your school.

The perks you receive working in schools are…different to the corporate world. The thing about perks is that what may be considered a perk by one person may not be the same for another. Here are some of the perks I have or have had while working in school marketing…

A key part of any school’s DNA is whether it is coeducational or single gender. This often leads to a one-is-better-than-the-other rhetoric in the school marketing space. While I do have a preference, there is one key truth that I’ve learned over the past decade of working in schools with countless students and their families…

There was a time when I was very happy to be able to do my job without the added pressures of leadership. In this post I share the reasons why having a Marketing Director at the Leadership table is a good thing for your school…