The Society for school marketers.
Schools often underestimate the importance of marketing, paying little attention until things start to go south. Then there’s the expectation that we marketers can turn things around - and fast.
But the truth is, there’s no silver bullet. School marketing is a long-term game, and it takes time for our work to do what it needs to. Think of it like captaining a ship: it takes small, deliberate moves to chart a new course.
The School Marketing Society (The Society) is here to help you find the way.
Everything you need to move the needle for your school marketing… with the support of a community who truly understands.
You’ll be in great company:
Sound familiar?
You’re sick of jumping between tasks and putting out fires, while never really getting stuck into your big marketing goals.
You know there’s a simpler way to get things done — you just can’t seem to find the time or headspace to get a plan in place.
You’re tired of being asked to handle all of the random, unrelated jobs that somehow fall into the ‘marketing’ basket at your school.
You’re staying up at night wondering if you’ve chosen the right career path. Is school marketing really the best use of your time and talents?
You’d love to get your hands on some marketing templates and tools, but the ones you find online don’t really suit the school environment.
We’ve been there. We know how it feels to sneakily scroll Seek on your lunch break, looking for a way out.
It doesn’t have to be this way.
Annual memberships to The Society will be increasing from 1 January 2026.
Join now to lock in the introductory pricing of $550 per year before it increases to $770 in the new year.
What our members are saying:
“I'm very happy with my decision to join The Society this year as a school marketer.
In my first year of membership, Bianca has been a steady and reassuring presence, offering support that’s both practical and personal. Her weekly Ask Bianca videos are always insightful, accessible, and community-building.
The resources available through The Society are exceptional, and the collective wisdom of its members has helped me maintain perspective through the inevitable challenges and crises that come with school marketing.
Most importantly, it’s reminded me that I’m not alone, and that this work, while demanding, is deeply rewarding.
I’m grateful to Bianca and the community she’s created. It’s a space where school marketers can connect, learn and laugh, and I look forward to seeing them all again in 2026.”
Teya Jensen
Marketing Manager
St Augustine’s College, Sydney
Want a peek?
What does The Society actually look like? Well, it looks like a bunch of brilliant people collaborating and sharing. But if you really want to know what it looks like, check out this super quick fly through.
Need help with your PD application?
We’ve got you. Click the button to download a two-page flyer with all the details.
What our members are saying:
“The School Marketing Society is an absolute must-have for any school marketer! When Bianca launched this, I didn’t hesitate for a second to join. It’s a community of like-minded professionals who truly get it — the challenges, the deadlines, and the small (and big!) wins that come with our work.
Within this incredible society, you’ll find a treasure trove of tools and resources. The library alone is a game-changer — packed with ready-to-use templates for just about everything you could imagine. My personal favourite, though, is the member discussion groups, where we share ideas, run polls, and offer real-time support to one another.
Each month has a new focus topic that somehow always arrives exactly when you need it — like October’s “Term 4 Survival Kit.” If you know, you know!
We also have access to the “Ask Bianca” page, which is super practical and always insightful. And of course, members get early access to the Annual School Marketing Retreat — an absolute highlight of the year and a must for your calendar.
I can’t recommend the School Marketing Society enough. If you’re in school marketing, make sure it’s part of your budget — the support, inspiration, and camaraderie are truly just one click away. ”
Narrelle Paige
Director of Marketing and Communications
Mater Cristi College, Melbourne
The School Marketing Society is your weekly gulp of fresh air when you feel like you’re drowning.
You have 75 x 26-minute slots in your calendar each week.
By allocating just one to The Society, you’ll feel like you’re truly moving the needle on your big strategic focus.
From a monthly task, fortnightly Q&A with Bianca, polls, discussions and a library of useful tools, you’ll be able to 👏 get 👏it 👏done — in just 26 minutes each week.
Plus, you’ll be able to plug into a community of marketers who’ll be by your side through smooth seas and choppy water.
Doors are now open!
What our members are saying:
“Joining the School Marketing Society has been one of the best decisions I have made for my professional growth. Our job can sometimes seem isolating. No one quite understands the unique challenges we face and the full scope of what we actually do.
The Society has given me access to a network of like minded professionals who truly understand these challenges.
Through shared insights, practical strategies, a monthly focus to drive my marketing strategy and ongoing support, I’ve been able to refine our approach, streamline processes, and elevate our community engagement.
The Society is not just a resource, it’s a community that inspires and empowers. If there is one change you make to have a real impact in your role, I can highly recommend joining the School Marketing Society. ”
Bobbi Rentell
Communications and Community Relations Manager
John Septimus Roe Anglican Community School, Perth
How it works
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Find 26 minutes
Log in for a dose of inspiration with helpful tools, insider knowledge, and candid discussions.
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Get connected
Share wins, struggles, and learnings, plus ask questions from others in the same boat as you.
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Ignite your spark
Start experiencing the momentum you need to really move the needle at your school.
What’s included
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Every month, we’ll focus on an area of school marketing that will help you with your marketing goals. You’ll get templates, video guidance, and school marketing support to just get it done - in 26 minutes or less per week.
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Something bothering you? Submit your burning questions to The Society! Each week during term time, Bianca will go live answering questions YOUR questions about the challenges you’re facing. You can catch the recorded session if you miss it (we know what schools are like!).
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Getting stuck in a specific area? We’ve got a solution. You’ll gain access to our complete library of school marketer trainings, templates, swipe files, and more that should help get you going in the right direction. Need something more specific? Let us know about it in our community group.
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School Marketing Manifesto has cultivated a group of very supportive, generous, and creative school marketing professionals — and there’s always room for one more! When you join The Society, you’ll be able to ask questions, get feedback and troubleshoot sticky situations with the only people around who truly understand what it’s like marketing for a school.
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This is where The Society really shines! Start a discussion, ask a question, and share your answers and support to your fellow members. This is where community is truly built and the collaboration will make you feel like you’re not alone.
The doors are currently open for new members to join The Society!
This isn’t a boring program designed to tick a box on your professional development requirements.
It’s a fun, playful and inspiring community, filled with fun, playful and inspiring people.
Are you ready to find your tribe?