You’re right to take marketing seriously.
When enrolments shift, budgets shift.
We help Business Managers bring clarity and structure to school marketing - so decisions are grounded, investment is confident, and demand is protected.
Most people only care about marketing when the numbers wobble… you know better.
Marketing and enrolments are two sides of the same coin.
Enrolments don’t begin at the enquiry form — they begin in the minds of families months (or years) earlier.
Marketing shapes perception, builds trust, and creates demand, while enrolments converts that demand into commitment.
When the two are disconnected, schools drift into reactive decision-making and “panic marketing”.
Aligned marketing and enrolments reduces volatility - and protects the budget decisions you’re accountable for.
How we can help:
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School Marketing Index
Get a clear, structured view of what’s driving (or dragging) your school’s marketing and enrolments - and where to focus for the biggest impact.
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Strategic Support
If you need clarity, alignment, or a plan you can defend at leadership level - we can help you cut through the noise and focus on what will actually strengthen demand.
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Build marketing literacy
If school marketing isn’t your background (but it’s part of your world), our blog breaks it down in practical terms - so you can lead conversations with confidence.
Business Managers… yes, you’re invited.
We know plenty of BMs look at our Strategic School Marketing Retreats and think, “That looks great… but it’s probably not for me.”
It is - and the Business Managers who have joined us so far have told us this: it blew their minds.
Because when you understand the strategy behind marketing, you can make better decisions - faster, calmer, and with far more confidence.
You’re accountable for sustainability - you deserve marketing you can trust.
Marketing and Business Managers should be close allies.
Not adversaries. Not budget battlers.
Our two roles bring a business lens into a school - in an environment where everyone else is trained to think like educators (for very good reason).
When marketing and finance work in sync, schools stop guessing… and start building demand with confidence.
What People Are Saying
“Bianca delivered an outstanding customised workshop for our new team, skilfully blending expertise, engagement, and practical insights. Her tailored approach ensured every team member felt valued and empowered. Bianca's dynamic facilitation style fostered collaboration and clarity, leaving us inspired and equipped for success. Highly recommended for any team-building initiative!”
Susan Giacomelli
Director of Advancement
Our Lady of Mercy, Parramatta
“At Digistorm, we’ve been thrilled to support the School Marketing Manifesto since its inception. Bianca is an industry visionary who leaves attendees of her professional development sessions, presentations, or School Marketing Retreats filled with passion and practical, actionable insights they can implement at their schools the next day. Bianca is a true professional that fills a gap in our industry like no one else we've encountered."
Timo Nieuwoudt
Head of Marketing, APAC
Digistorm
“The resources available through The Society are exceptional, and the collective wisdom of its members has helped me maintain perspective through the inevitable challenges and crises that come with school marketing. Most importantly, it’s reminded me that I’m not alone, and that this work, while demanding, is deeply rewarding. I’m grateful to Bianca and the community she’s created.”
Teya Jensen
Marketing Manager
St Augustine’s College, NSW
Connect with Bianca on LinkedIn
Get to know Bianca a little better by connecting on LinkedIn.
While you’re there, make sure you follow the School Marketing Manifesto LinkedIn page for delightful memes and wry observations about all things #schoolmarketing.