Build your own strategic marketing plan

Couldn’t make it to the 2025 Strategic School Marketing Retreat but still need to build a marketing plan for your school?

We’ve got you!

With the Strategic School Marketing Kit, you’ll have the tools, templates, and expert guidance to finally get your marketing organised, strategic, and results-driven.

No fluff, no overwhelm - just a clear path forward.

The act of writing a marketing plan isn’t just about the plan itself - it’s about clearing your mind, organising your thoughts, and making sure you’re not missing opportunities or scrambling at the last minute. It’s about taking back control.

A message from Bianca:

“If you’re a school marketer, you probably know the feeling: constantly spinning on the hamster wheel of tactics, juggling a million urgent tasks, and never having the time or space to focus on the strategic work that actually moves the needle.

It’s exhausting, overwhelming, and can leave you questioning your confidence.

I get it - because I’ve been there. After almost 15 years working in schools, I know how impossible it can feel to write a marketing plan when you’re under-resourced, pulled in every direction, and carrying everything in your head.

It took me two years to write my first plan, even with corporate marketing experience. That’s how hard it is.

Here’s the truth: When you have a clear, actionable marketing plan, everything changes. You stop reacting and start leading. You get organised, deliberate, and focused on what really matters.

And the best part? You’ll finally feel confident in your work - and your Principal and Business Manager will, too.”

Marketing Plan Sections

  • DIAGNOSIS

    Explore critical data including Census figures and future enrolment data. You’ll also conduct a competitor analysis, situational analysis and enrolment SWOT analysis. We’ll finish Diagnosis with segmentation to help understand your audience and their drivers.

  • STRATEGY

    Here, we’ll look at targeting, positioning, and strategic objectives: the holy trinity of developing a marketing strategy for your school. By the end of this section, you’ll have a clear, measureable scorecard for 2026 that will act as your north star in all marketing decisions.

  • TACTICS

    We’ll round everything out by planning your marketing campaigns for the year ahead, which will be informed by the Diagnosis and Strategy sections of the plan. You’ll map the tactics you need to hit your strategic objectives and organise your annual budget.

Here’s what’s inside your kit:

  • The digital marketing plan template designed in PowerPoint with 47 slides for you to customise for your school

  • The printed workbook with exercises and guidance to complete the marketing plan

  • A 60 minute 1:1 online meeting with Bianca Coleborn to answer your questions and provide support for completing your plan

This offer is limited by the number of workbooks left over from the Strategic School Marketing Retreat.

When these nine kits are gone, they’re gone. Complete the form below to order your kit.

Get organised for 2026!

What’s the cost of staying stuck in tactics, overwhelmed, and reactive? For just $979 inc GST, you can step into a more strategic, deliberate way of working.

Complete the form below to request an invoice - we’ll send you the kit upon receipt of payment.

Step off the hamster wheel of tactics and finally build a marketing plan that gives you clarity, confidence, and results… without taking two years to do it.

Looking for a community of likeminded school marketers?

The School Marketing Society (The Society) is our online community where school marketers can connect, share, and learn together.

With a new theme every month, regular video livestreams from Bianca, and a comprehensive library with tools and templates to make your life easier.

Honestly, it’s one of the nicest places on the internet.