Explore Individual Units from The Principal’s Playbook

Not every Principal is ready to dive into the full Playbook immediately.

These standalone units allow you to explore a specific challenge or leadership area in greater depth — while still giving you practical, strategic insight you can apply immediately.

Each unit is $297 (incl. GST).
If you later decide to purchase the full Playbook, your first unit purchase will be credited toward the total investment.

Reputation

  • The Easiest Mistake We All Make

    Unit 1

    Most schools are far more internally focused than they realise. This unit will help you better understand market orientation and how it shapes enrolments, reputation and decision-making.

    Purchase Unit 1

  • Word of Mouth Marketing

    Unit 2

    Your reputation is being shaped every single day - whether you’re managing it or not. This unit explores the hidden drivers of word of mouth and why it matters more than most schools realise.

    Purchase Unit 2

  • Mapping the Customer Journey

    Unit 3

    Families don’t suddenly decide to enrol at your school overnight. This unit will help you better understand the parent journey and the many moments shaping school choice.

    Purchase Unit 3

Strategy

  • The Tactical Trap

    Unit 4

    Marketing can look busy and still be broken. This unit will help you identify reactive patterns and shift your marketing from constant activity to strategic direction.

    Purchase Unit 4

  • Strategy is Choice

    Unit 5

    Strategy requires clarity, focus and the courage to make decisions. This unit explores how schools build positioning, define priorities and avoid trying to be everything to everyone.

    Purchase Unit 5

  • Your Strategic Marketing Plan

    Unit 6

    A decent marketing plan brings clarity, alignment and direction. Explore how diagnosis, strategy and tactics work together to create confident leadership decisions and sustainable growth.

    Purchase Unit 6

Enrolments

  • Playing the Long Game

    Unit 7

    School enrolments are built over years, not weeks. This unit explores long-term brand building, enrolment strategy and why sustainable growth requires patience, consistency, and leadership foresight.

    Purchase Unit 7

  • Don't be quick to blame...

    Unit 8

    When enrolments soften, marketing often gets the blame. This unit explores the deeper organisational factors influencing marketing performance and why leadership matters more than most realise.

    Purchase Unit 8

  • Red flags in Enrolments

    Unit 9

    Enrolment pressure rarely appears overnight - the warning signs usually arrive much earlier. This unit will help you recognise the patterns, risks and blind spots impacting growth.

    Purchase Unit 9

Structure

  • Reporting Lines

    Unit 10

    The way marketing is structured inside a school shapes everything from strategy to execution. This unit explores reporting lines, leadership access, and the impact of organisational design.

    Purchase Unit 10

  • Hiring and Retaining Top Talent

    Unit 11

    Great marketers are difficult to attract - and even harder to keep. This unit explores the leadership behaviours, structures and expectations that influence long-term performance.

    Purchase Unit 11

  • The Visionary CEO Principal

    Unit 12

    Once you understand strategic school marketing, it becomes impossible to look at it the same way again. This final unit will help you reframe marketing as a leadership responsibility, not just a function.

    Purchase Unit 12

You may have just realised you don’t just need one unit.

The Principal’s Playbook was designed as a complete leadership framework — helping Principals understand how reputation, strategy, enrolments and structure work together to shape long-term success.

Purchase the full Playbook for $1,979 (incl. GST) and receive:

  • All units

  • 12 months access

  • Strategic School Marketing Framework

  • Behavioural Market Research Mini-Course

  • Queensland’s Best Kept Secret Breakdown

If you’ve already purchased a unit, your first unit purchase will be credited toward the full Playbook.

Purchase the Full Playbook