You didn’t become a Principal to worry about marketing.

You stepped into the role to shape young lives, to lead teachers, and to build a healthy and thriving learning community.

But there’s one thing that sometimes gets lost in the transition: you’re not just leading teaching and learning.

You’re also the CEO of a multi-million dollar organisation. Which means marketing just became one of your (many) priorities…

We know Principals have one of the toughest jobs in the world.

The pressure is real.

Every Principal we speak to is experiencing the squeeze:

Boards are asking tougher questions.
Competing schools are upping their game.
Parents have more choices than ever, and are willing to switch when they’re unhappy.

We’ll say it again - you have one of the toughest jobs in the world.

The last thing you need to be doing is worrying about marketing. You’ve got plenty of other things to keep you awake at 2am…

Take our 15 minute quiz to receive an instant report on how your school’s marketing is performing and where you have room to grow.

Strategic School Marketing Index

School Principal presenting to the board

Benchmark your school’s marketing performance.

Imagine knowing exactly where your marketing stands: strengths, gaps, and small tweaks that could have a huge impact.

That’s what the Strategic School Marketing Index gives you. In less than 15 minutes, you’ll receive a personalised report that shows how you stack up across:

Reputation

Is the perception of your school working for or against you?
Strategy

Is your school’s marketing organised and intentional or reactive?
Enrolments

Are your marketing efforts really driving enrolments forward?
Structure

Do you have the right systems, people and processes in place?

Take the Quiz to find out

Here’s what I know about Principals like you.

Hi, I’m Bianca Coleborn, and I’ve been marketing independent schools since 2010.

I’ve worked with Principals across Australia and here’s what I know: nobody gives you a marketing playbook when you step into the Principal role.

That’s why I built this diagnostic tool: to give you a clear insight into your school’s marketing. By completing it, you’ll be better equipped to lead your marketing team and watch them thrive.

You don’t need all the answers. You just need a clear starting point.

This quiz is it. See you in there.

Strategic School Marketing Index